{"id":34,"date":"2018-02-15T18:05:44","date_gmt":"2018-02-15T18:05:44","guid":{"rendered":"https:\/\/www.loiclemeur.fr\/?p=34"},"modified":"2019-05-08T21:37:54","modified_gmt":"2019-05-08T20:37:54","slug":"ecommerce-cest-quoi","status":"publish","type":"post","link":"https:\/\/www.loiclemeur.fr\/ecommerce-cest-quoi\/","title":{"rendered":"Le e-commerce, c’est quoi ?"},"content":{"rendered":"

La d\u00e9finition du e-commerce<\/h2>\n

S\u2019il fallait d\u00e9finir le\u00a0e-commerce<\/strong>\u00a0en une phrase, on l\u2019assimilerait s\u00fbrement \u00e0 l\u2019ensemble des transactions commerciales op\u00e9r\u00e9es virtuellement \u00e0 l\u2019aide de terminaux \u00e9lectroniques. Bien \u00e9videmment, dans la pratique, on a d\u2019avantage tendance \u00e0 le r\u00e9sumer aux achats de biens et de services sur Internet car c\u2019est une d\u00e9finition bien plus significative qui concerne qui plus est la grande majorit\u00e9 des \u00e9changes \u00e9voqu\u00e9s pr\u00e9c\u00e9demment. Quoi qu\u2019il en soit, le\u00a0e-commerce<\/strong>\u00a0est aujourd\u2019hui pleinement ancr\u00e9 dans nos habitudes de consommation, si bien qu\u2019il ne repr\u00e9sente plus pour les commer\u00e7ants une source de diff\u00e9renciation mais un canal de distribution \u00e0 part enti\u00e8re, et ce pour la plus grande joie des clients que nous sommes tous. Mais pourquoi exactement\u00a0?<\/p>\n

Grandes dates, caract\u00e9ristiques et avantages du e-commerce<\/h2>\n

Pour r\u00e9pondre \u00e0 cette question, j\u2019ai jug\u00e9 bon de revenir sur les origines et les fondamentaux du e-commerce. Et, une fois n\u2019est pas coutume, c\u2019est en\u00a0infographie<\/strong>\u00a0que je vous propose de prendre part \u00e0 ce voyage dans le temps. R\u00e9alis\u00e9e par l\u2019\u00e9diteur am\u00e9ricain de solutions de cr\u00e9ation et d\u2019h\u00e9bergement de sites marchands\u00a0Miva Merchant<\/em>, l\u2019infographie<\/strong>\u00a0ci-dessous dresse un \u00e9tat des lieux g\u00e9n\u00e9ral du e-commerce actuel en prenant soin de revenir \u00e0 la fois sur ses grandes dates, ses principales caract\u00e9ristiques et ses avantages. Si vous saviez sans doute d\u00e9j\u00e0 que le e-commerce concerne aussi bien le B2B que le B2C, vous apprendrez s\u00fbrement ainsi en revanche qu\u2019il a \u00e9t\u00e9 invent\u00e9 en 1979 par Michael Aldrich, que les europ\u00e9ens en sont les premiers b\u00e9n\u00e9ficiaires devant les am\u00e9ricains (si, si, c\u2019est vrai) et qu\u2019il est particuli\u00e8rement appr\u00e9ci\u00e9 parce qu\u2019il permet de s\u2019adresser \u00e0 moindre frais \u00e0 une plus large client\u00e8le qui peut profiter de ce fait d\u2019un choix accru et de prix plus comp\u00e9titifs.<\/p>\n

Bien \u00e9videmment, ce n\u2019est l\u00e0 qu\u2019un petit aper\u00e7u des diff\u00e9rentes informations sur le e-commerce que vous pourrez retrouver dans cette infographie. D\u00e9couvrez-la vite car entre temps, la Chine risque de changer la donne\u2026<\/p>\n

\"infographie-ecommerce-definition\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La d\u00e9finition du e-commerce S\u2019il fallait d\u00e9finir le\u00a0e-commerce\u00a0en une phrase,...<\/p>\n","protected":false},"author":2,"featured_media":154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nLe e-commerce, c'est quoi ? - Loi Cl\u00e9meur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loiclemeur.fr\/ecommerce-cest-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le e-commerce, c'est quoi ? - Loi Cl\u00e9meur\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9finition du e-commerce S\u2019il fallait d\u00e9finir le\u00a0e-commerce\u00a0en une phrase,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.loiclemeur.fr\/ecommerce-cest-quoi\/\" \/>\n<meta property=\"og:site_name\" content=\"Loi Cl\u00e9meur\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T18:05:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T20:37:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.loiclemeur.fr\/wp-content\/uploads\/2018\/02\/ecommerce-definition-evolution-avantage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lolo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"lolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.loiclemeur.fr\/ecommerce-cest-quoi\/\",\"url\":\"https:\/\/www.loiclemeur.fr\/ecommerce-cest-quoi\/\",\"name\":\"Le e-commerce, c'est quoi ? 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